卫报 | 节日营销：别再像明天是世界末日那样花钱了

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Late in November 1998, a British newspaper alerted its readers to a strange quirk of American culture. At 5am on the day after Thanksgiving, queues were forming at US shopping malls, and the roads were busy with more would-be shoppers. It was called “Black Friday”, explained the reporter, the day when retailers could expect to see their bottom lines magically go from red to black. This is the first mention of Black Friday in any British national newspaper. A quarter of a century later, Black Friday has gone global.

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