来源：《彭博商业周刊》
刊登日期：2021年2月9日
Coca-Cola is introducing 100% recycled plastic bottles in the U.S.—a major shift in its sustainability strategy. The company, responsible for more plastic pollution than any other, once advocated for plant-based bottles that don’t use fossil-fuel inputs. The new recycled Coke bottles will reduce the company’s use of new plastic by more than 20% across its North American portfolio compared to 2018, according to the company.
可口可乐正在美国引入100%回收塑料瓶，这是其可持续发展战略的一个重大转变。可口可乐公司的塑料污染比其他任何公司都要严重，曾提倡使用非化石燃料制造的植物源瓶子。可口可乐公司表示，与2018年相比，新的回收可乐瓶将使该公司在北美产品组合中使用的新塑料减少20%以上。
Alpa Sutaria, Coca-Cola’s general manager of sustainability, said this is a change in the way the company reduces waste. “The reality is that that plant-based material, as it’s turned into plastic, is really still a virgin plastic,” she said. That’s not something consumers will stand for anymore, Sutaria said, instead telling companies they want reusable and recycled options.
可口可乐负责可持续发展的总经理阿尔帕·苏塔里亚说，这是公司减少浪费方式的改变。她说:“事实是，这种植物源材料在被制成塑料时，仍然是一种原始塑料。”苏塔里亚说，这将不再是消费者所支持的东西，而是告诉公司他们想要可重复使用和回收的塑料。
Coca-Cola pledged in 2018 to make 100% of its packaging recyclable by 2025, and to use 50% recycled material in bottles and cans by 2030. The next year, it announced that Sweden would become the first market where all its products are sold in fully recycled plastic bottles.
可口可乐在2018年承诺，到2025年，其包装100%可回收，到2030年，瓶和罐使用50%的可回收材料。2019年，该公司宣布瑞典将成为第一个所有产品都用完全可回收塑料瓶销售的市场。
The company is introducing a new 13.2-ounce bottle made of 100% recycled PET, or rPET. Sutaria said the size change is partly a reaction to consumer feedback that 20-ounce bottles can be too much, but 12-ounce cans too little. The new bottles will roll out this month in the northeast, Florida, and California, and then nationwide later in the year.
可口可乐公司正在推出一种13.2盎司的新瓶子，由100%可回收PET(rPET)制成。苏塔里亚说，之所以改变尺寸，一定程度上是因为消费者认为20盎司装的可能太多，而12盎司装的可能太少。新产品将于本月在美国东北部、佛罗里达州和加利福尼亚州上市，今年晚些时候将在全美上市。
The new offering will cost $1.59, compared to a 20-ounce bottle that costs about $1.99. Sutaria said the cost of the rPET bottles will be the same as for regular plastic. The company is also moving Sprite to all-clear packing by the end of 2022 to make it easier to recycle.
新产品售价为1.59美元，而20盎司的可乐售价约为1.99美元。苏塔里亚说，rPET瓶可乐的价格将和普通塑料瓶一样。该公司还将在2022年底前将雪碧改为全透明包装，以使其更容易回收。
Coke’s first moved to use plant-based bottles in 2009 was pioneering, said Julia Attwood, leader of BloombergNEF’s advanced materials research. The company’s latest move away from plant-based plastic could spell a big change for the rest of the beverage industry. While Attwood said that from an emissions standpoint, bio-based bottles are better than recycled, as the latter is still derived from oil. But the carbon impact of 100% rPET bottles is much lower than regular plastic. “You basically cut the carbon footprint in more than half by using 100% recycled, and the cost isn’t significantly higher,” she said.
BloombergNEF高级材料研究负责人朱莉娅•阿特伍德表示，可口可乐于2009年首次开始使用植物源瓶子，这是开创性的。该公司放弃植物源塑料的最新举措可能会给饮料行业带来巨大变化。阿特伍德说，虽然从排放的角度来看，生物源瓶子比回收瓶更好，因为后者仍然是从石油中提取的。但是100%rPET瓶的碳排放影响比普通塑料低得多。她说:“通过100%回收利用，基本上可以将碳足迹减少一半以上，而且成本也不会明显提高。”